An interesting transformation is happening in the world of tattoo culture: more and more people are choosing characters and plots from their favorite series and anime for their work. A recent study conducted in Canada revealed a striking fact – every tenth Netflix subscriber already has a tattoo inspired by the platform’s content. This is not just a statistic; it’s a signal of how deeply pop culture has penetrated the modern consciousness and how it is changing the approach to body art.
The Trend of Permanent Fandom
The study, conducted jointly by Netflix Canada and the analytical company Abacus Data, surveyed thousands of streaming service users. The results showed that 10% of Canadian subscribers have already “tattooed” their favorite shows. This trend is particularly evident among the younger generation: among adults aged 18 to 44, this percentage reaches 16%. Men (11%) are slightly more likely than women (7%) to take such a step, indicating that fandom is becoming a part of self-expression and even gender identity.
Alex Cheng: Master of Pop Culture
Alex Cheng, a tattoo artist from Calgary specializing in pop culture-themed work, participated in the survey. He notes that the demand for such tattoos is growing every year. “One in ten Canadian Netflix subscribers already has a tattoo related to the platform. The trend is definitely gaining momentum and having an increasing impact on the industry,” says Cheng. For him, working with such clients is not just an order, but an opportunity to create something that will remind a person of an important moment in their life.
Personal Story: Luffy vs. Snorlax
One of Cheng’s clients, Cody Wilmot, decided to combine two of his passions: the anime One Piece and the Pokemon universe. His skin now depicts an epic battle between Luffy and Snorlax over a piece of meat. “Snorlax is a Pokémon I’ve loved since childhood, and Luffy is a character from an anime I know by heart. I’ve watched all the One Piece episodes and follow the updates,” says Wilmot. For him, this tattoo is not just a drawing, but a symbol of his connection with his wife, with whom they both love these universes, and a reminder of his childhood.
Wilmot plans to continue his “collection”: on one arm, he wants to place more anime and “nerdy” elements, and on the other, perhaps something more serious. “I love everything: the art, the colors, and how Alex executed it all. It’s a wonderful job,” he shares.
Jade and Dagger Tattoo Studio: An Inside Look
Leah Anifowose, owner of Jade and Dagger studio and a tattoo artist herself, notes that within their team of 13 artists, each has their own specialization. Alex Cheng is the lead specialist in pop culture works. “We always follow new trends, learn new things, listen to clients, and understand why a particular tattoo is important to them. It’s always fascinating,” says Anifowose.
She believes that pop culture tattoos are currently at their peak popularity, but like fashion, they can change. “I don’t know if they will disappear completely. Perhaps they will shift to other characters or other formats, but pop culture will always resonate with people. It’s something we will see for many years to come,” she confidently states.
Why Is This Important? Context and Analysis
The trend of tattoos inspired by series and anime is not just a passing fad. It reflects how media has become a part of our identity. In the streaming era, where content is available 24/7, people form emotional connections with characters who become symbols of their values, memories, or even life stages. A tattoo, in this case, is a way to “capture” this connection on oneself.
Furthermore, it testifies to the democratization of tattoo culture. Previously, tattoos were often associated with subcultures or rebellion; today, they have become mainstream – a way to express love for a favorite movie, series, or game. This is particularly noticeable among the younger generation, who grew up in the era of digital content and fandoms.
It is important to note that the quality of such works directly depends on the artist. Pop culture tattoos require not only artistic skill but also an understanding of the context – so that the character is recognizable and the composition is harmonious. This is precisely why artists like Alex Cheng become sought-after experts in their niche.
What’s Next?
Judging by all indications, the trend is only gaining strength. With the growing popularity of streaming platforms and the expansion of their content (especially in the anime and original series segments), the number of people wishing to immortalize their favorite characters on their skin will increase. Perhaps in the future, we will see entire “collections” of tattoos from various universes – like Cody Wilmot, who plans to continue his anime arm.
We can also expect tattoo artists to increasingly offer clients customized solutions – character hybrids, scenes from different universes, interpretations of plots. This will open new horizons for creativity and make tattoos even more personalized.
In conclusion, streaming-inspired tattoos are not a temporary trend, but a reflection of the deep connection between media and the individual. And as long as people continue to love stories, they will seek ways to make them a part of themselves – forever.

