The body art industry has undergone colossal changes over the past quarter-century, transforming from a fringe hobby into a full-fledged part of mass culture. At the forefront of these changes stands the Canadian chain BodyMods, which not only keeps pace with trends but also actively shapes quality and safety standards. Lee Carriere, one of the key artists in the network and training manager, shares his insights on how a modern artist’s career is built, why education is more important than technique, and how to maintain a passion for the craft after two decades.
From Apprentice to Mentor: A Long Journey in the Industry
Lee Carriere began his journey in Red Deer, Alberta, long before the industry acquired modern tools. His apprenticeship lasted a year and a half and cost him thousands of dollars a month. It was an era when rotary machines didn’t exist, and artists had to assemble needle groupings themselves, tune equipment, and sterilize instruments manually. He started his career with piercing but quickly realized that tattooing was his calling. He spent every break drawing until he decided to pursue formal training.
Today, with about 20 years of experience, Lee has been working at BodyMods since 2017. His role has expanded far beyond simply applying designs; he has become a training and mentorship manager, helping new artists enter the profession correctly. The BodyMods network, founded in 2002 as a jewelry store, now has ten locations in British Columbia and Alberta, with three more studios opening in Alberta this year. The company has become a symbol of professionalism, prioritizing safety, transparency, and accessibility of services.
A Style Without Borders
When asked about his favorite style, Lee Carriere doesn’t answer as many expect. He isn’t tied to a single genre, whether it’s realism, traditional, linework, or black and grey. For him, diversity and the opportunity to constantly learn are important. “I never wanted to be an artist who only does one thing,” he says. This flexibility allows him to connect with clients and create unique pieces tailored to their desires and anatomy.
Among the artists he admires are Heng Yue, Keith ‘Bang Bang’ McCurdy, Carlos Torres, and Joaquin Ganga. Their work serves as a benchmark for him, motivating him to constantly improve. “The level they work at is what I aspire to,” Lee admits.
Technologies That Have Transformed the Industry
Over two decades, tattoo equipment has changed beyond recognition. Cartridge needles allow for quick configuration changes, ensuring cleanliness and precision. Heavy coil machines have given way to lightweight rotary and wireless devices that reduce strain on the artist’s hands. Inks have become more stable, heal better, and retain their vibrancy longer.
But the most significant change is digitalization. Tablets with Procreate have replaced lightboxes and carbon paper, allowing artists and clients to collaborate on designs in real-time. The internet and social media have made it possible to learn from colleagues worldwide, exchange techniques, and find inspiration. Clients have also become more informed; they come with an understanding of styles, healing processes, and the possibilities of the art form.
Advice for Clients and Aspiring Artists
For those looking to get a tattoo, Lee advises: study the artist’s portfolio first, not just the price. Look not only at fresh work on social media but also at how the tattoo has healed after a few months. Come with ideas and references, but trust the professional – the best work is born from collaboration, not copying.
For those dreaming of becoming tattoo artists, he recommends: draw more than you think you need to. The ability to draw is more important than mastering the machine. Study anatomy, composition, and color theory. Find a genuine apprenticeship program with an experienced mentor. Remember: tattooing is not just about applying pigment; it’s about hygiene, safety, professionalism, and client trust.
At BodyMods, apprenticeship is a paid opportunity to learn under the guidance of professionals, with an emphasis on mentorship, technical skills, and safety standards. “Clean, consistent work will always outlast trendy gimmicks,” Lee emphasizes.
Life Beyond the Studio
Beyond tattoos, Lee values moments outside the studio. He is supported by his girlfriend and his French bulldog, Juniper. In his free time, he enjoys gold prospecting, nature walks, and traveling, where he experiences new cultures. These experiences often find reflection in his art, energizing him and fueling his inspiration.
Custom or Flash? The Choice is Yours
Today, clients increasingly seek individual, custom-designed works, but flash tattoos are also making a comeback. BodyMods offers exclusive books with flash designs in various styles and price ranges. Importantly, even flash can be adapted: change the size, add color, adjust details. The goal is the same: to create a tattoo that the client will be proud of.
The Future of Tattoo Culture in Canada
Lee is grateful to the BodyMods team for their support and development. New studios in Calgary (Chinook Mall and Market Mall) are already showing excellent results. He is proud to work for a company that invests in the future of the industry: opening new locations, creating opportunities for artists, and building educational programs. “This raises the standards of professionalism, education, and quality across the country,” he concludes.
Lee Carriere’s story is an example of how perseverance, passion for the craft, and continuous learning can lead to success in the world of tattoos. His approach is a balance between respecting traditions and openness to new ideas, making him one of the most respected artists on the Canadian tattoo scene.