Former professional footballer Sean Rigg, who spent over a decade in English leagues, accumulating over 400 appearances and 52 goals for Forest Green, Newport, AFC Wimbledon, Port Vale, Oxford United, and Bristol Rovers, has opened his own tattoo studio, Workhorse Tattoo, in his hometown of Stroud. The new space is located in the former Swan Inn pub on Union Street – a deliberate choice of location that reflects a shift in British tattoo culture worth discussing further.