When an NFL-level public figure unveils a new tattoo, fans immediately start deciphering it. This is what happened with Jalen Alexander Hurts, the quarterback for the Philadelphia Eagles, who bears three words on his left arm: “Faith, Family, Football.” For many, it’s just a beautiful inscription, but if you delve into the logic of tattoo culture, we are presented with a classic example of a sports manifesto: a short textual message that an athlete transforms into a personal doctrine and, simultaneously, an open narrative for their audience.