Viral Fake: “Brat Tattoo” and the AI Infection Scandal

 

The story that shook the tattoo community and millions of social media users in October 2025 turned out to be a carefully planned deception. What began as an innocent post by influencer Xiu Shoegaze about a fresh tattoo quickly escalated into a frightening saga of a severe infection. Shocking images of swollen, festering skin, and ultimately, photos of an amputated arm with a prosthesis, went viral, garnering thousands of comments and millions of views. However, online detectives quickly exposed the fraud: the viral “infection” was a masterfully fabricated mix of stolen real images and AI-generated content.

Timeline of Deception: From Y2K Aesthetics to Alleged Amputation

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On October 20, 2025, Xiu Shoegaze presented his new forearm tattoo to the public. It was a simple yet stylish inscription, “brat,” done in a font characteristic of the Y2K aesthetic, which is currently experiencing a resurgence in popularity. The post was perceived as a standard expression of self-identity, typical for modern tattoo enthusiasts.

However, just a few days later, on October 23, the story took a sinister turn. Xiu began posting images showing, according to him, a severe infection. The skin appeared red, peeling, and then severely swollen. Comments were instantly filled with panic: users advised seeking immediate medical attention, and speculated about poor aftercare or an allergic reaction to the ink. The realism of this “evidence” was so convincing that the story quickly spread beyond a narrow circle of followers, becoming a viral warning about the importance of sterility.

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The climax of the drama occurred on October 25. Xiu posted a photo that looked like a hospital shot. In it, the author was sitting in hospital attire, showing off an arm that, he claimed, had been replaced with a prosthesis. Moreover, the prosthesis, absurdly enough, bore the same “brat” tattoo. The caption was no less mysterious: “I think the apple has rotted to the core.”

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