The tattoo industry world was once again shaken by news from the state of Kentucky. The incident involving 27-year-old Brooke McDaniel goes far beyond aesthetic disputes about the quality of body art. It concerns a blatant violation of ethical norms, professional standards, and, most importantly, basic safety rules. A mother tattooed her 22-month-old son, motivating it by the fact that the child “wanted it himself.” From the perspective of the professional community, this case is a classic example of why access to tattoo equipment should be strictly regulated, and the procedure of applying a design should remain the prerogative of certified studios.