In the world of tattoo culture, where self-expression often borders on protest, initiatives capable of radically changing the face of an entire city are sometimes born. Texas-based artist Jamie Wong has proven that a passion for body art can be a powerful incentive for solving environmental problems. His recent challenge to the community of Paris, Texas, turned a simple street cleanup into a real buzz: the artist offered free tattoos to anyone who made a real contribution to the cleanliness of their hometown streets.