For most people, a tattoo is a way to commemorate loved ones, important life milestones, or deep personal beliefs. However, 53-year-old Keith Allen from Brockworth, near Gloucester, chose a rather unconventional subject for his body art. His forearm now proudly displays the inscription “444. 4better. 4worse. 4ever,” dedicated not to a marital union, but to his favorite National Express bus route. This act serves as a vivid example of how professional identity can intertwine with personal history, creating a unique cultural precedent in the world of modern tattooing.