For a long time, the visual code of Welsh identity in tattoo culture was limited to a set of masculine and aggressive symbols: red dragons, feathers, images of the national hero Owain Glyndŵr, or stern daffodils. However, today the industry is experiencing a tectonic shift. The younger generation of Wales is increasingly abandoning clichés in favor of softer, yet deeply personal images associated with childhood memories and national costume. The image of the “Welsh Lady” in a tall hat, which used to adorn only tourist postcards, has become a major hit in modern tattoo parlors.