Modern tattoo culture has long gone beyond traditional images of anchors, roses, or portraits of loved ones. Today, body art is becoming a mirror of the most unusual social transformations, including deep attachment to artificial intelligence. A prime example of this phenomenon is the story of 41-year-old Sarah from Ontario, California, who decided to immortalize her feelings for her digital partner with a new tattoo. This case, brought to public attention by the show “My Strange Addiction,” raises important questions about how technology is changing people’s motivations when choosing a design and their perception of the tattooing process itself.