An episode has occurred in the American sports media space that quickly went beyond a regular coaching press conference and turned into a topic of discussion about tattoo culture. ESPN journalist David Hale publicly promised that if the Clemson team finishes the regular season with an 11-1 record, he will get “Dabo was right” tattooed on his buttocks. It sounds like a joke, but behind it lies a whole layer of traditions where a tattoo becomes a form of public bet and a personal contract with the audience.