In contemporary pop culture, tattoos have long ceased to be just an aesthetic choice, transforming into a kind of memory diary that sometimes becomes the subject of fierce public disputes. The latest round of media confrontation between popular Barstool Media host Brianna LaPaglia (known as Brianna Chickenfry) and country artist Zach Bryan clearly demonstrates how body art can be used as a tool in the “exes’ war.” The trigger for this was not only the musician’s new tracks but also Brianna’s need to protect her personal boundaries and the history of her tattoos from the attacks of fans and her ex-lover.