Modern tattoo culture is undergoing another transformation, where the lines between classical artistic art and cosmetology are becoming increasingly blurred. In Tyumen, there is a surge of interest in a very specific procedure: citizens are increasingly turning to salons with requests to “tattoo” freckles on their faces. This trend, which originated from social media, is rapidly transforming from a niche hobby into a mass request, especially among young people aged 18 to 30.