In the world of tattoo culture, every artist is not just a creator but also a builder of a unique atmosphere where art meets client emotions. It is precisely this atmosphere that Holly Freeman-Branch has created, whose studio Berry and Whiskers was recognized as the best tattoo studio in Derbyshire at the Englands Business Awards ceremony. This event became a true triumph for 29-year-old Holly, who embarked on her tattoo industry journey just three years ago.
From Teacher to Tattoo Artist: A Success Story
Holly was born and raised in Bolsover, a small town in Derbyshire where she now works. Before becoming a tattoo artist, she worked as a primary school teacher in Mansfield. Working with children brought her joy but required immense energy and emotional commitment. At some point, Holly realized she needed something new – something that would allow her to express herself through art while maintaining a connection with nature and animals.
“I loved the children, but it was too much for me,” Holly admits. “I needed something else to keep my sanity. I had two options: either work with animals or go back to what I originally studied – art.”
The choice fell on tattoos. Holly underwent training, saved money, and opened her studio in February of last year. She chose the name Berry and Whiskers for a reason: it reflects her nickname (Holly Berry) and her love for animals. Her home is shared with five cats and a corgi named Peaches, who have become an integral part of the studio’s brand.
Animals as Symbols and Muse
Animals play a significant role in Holly’s life and her studio. One of her cats, a ginger named Nacho, has become a true mascot. As Holly recounts, a client once came to the studio deeply saddened after losing her pet. Nacho immediately approached her and started nuzzling, offering comfort. This incident showed Holly how important animals are in people’s lives and how they can be a source of inspiration.
“A lot of my clients know Peaches before they even know me,” Holly shares. “When I first started tattooing, she used to go out with a local dog walker and make friends. Now, when people come to the house, they ask, ‘Is that Peaches?’”
Animals have become not only part of the brand but also a symbol of charity. Holly annually raises funds for animal shelters. Last year, she set a goal to raise £1000 for two organizations: Thornberry Animal Sanctuary and Mansfield Wildlife Rescue. The money was divided equally, as Holly couldn’t choose just one charity. This year, she is looking for a new project to continue her mission.
Tattoos as a Reflection of Life
Holly works with clients of various ages, from 20 to 45. Among them are both men and women, and each comes with their own story. “What I love about tattoos is that they can be anything,” says Holly. “I do everything: from characters and flowers to animals, gaming themes, and nostalgic references to the eighties.”
One of her clients is a father of two young children who asked them to come up with an idea for a tattoo. The first child suggested “human ice cream,” and the second – “a dinosaur on a bicycle.” Holly happily executed both ideas, and the tattooing process was accompanied by laughter and joy.
“Often, people come to me who have never had a tattoo before,” Holly notes. “It’s usually related to an important event in their lives that touches their soul.”
One such client is an elderly gentleman who wanted to get an angel wing tattoo in memory of his wife. This case showed Holly how deeply tattoos can be connected to personal stories and emotions.
Success and Future Plans
In three years of work, Holly has created over 400 tattoos. She works four days a week, dedicating half a day to administrative tasks. Despite her busy schedule, she refuses offers to do tattoos earlier, even if a client is willing to pay double the price. “I’m booked until September 2026,” says Holly.
Holly considers Bolsover an ideal location for a small business. “There’s a wonderful client base here, many of whom have become my friends,” she notes.
Another important date awaits Holly – the Englands Business Awards final in Birmingham on November 22nd. She hopes her studio will receive a national award. To support her, you can vote by sending an SMS with the text “Berry and Whiskers” and “Bolsover” to 07520634133.
Holly Freeman-Branch’s story is an example of how a love for art and animals can turn into a successful business. Her studio Berry and Whiskers has become not just a place for tattoos but also a space where people find comfort, inspiration, and support. And this is just the beginning of her journey.