Friday the 13th, traditionally considered a day of mysticism and superstition, became the luckiest date in the financial history of the Chipotle restaurant chain in 2026. The large-scale marketing campaign with the ironic title “Tatted Like a Chipotle Bag” not only attracted crowds of fast-food fans but also set an absolute record for daily sales in the brand’s entire existence. This success became a vivid example of how deep integration into tattoo culture and an understanding of niche traditions can transform ordinary marketing into a cultural phenomenon uniting millions of people worldwide.