Friday the 13th, traditionally considered a day of mysticism and superstition, became the luckiest date in the financial history of the Chipotle restaurant chain in 2026. The large-scale marketing campaign with the ironic title “Tatted Like a Chipotle Bag” not only attracted crowds of fast-food fans but also set an absolute record for daily sales in the brand’s entire existence. This success became a vivid example of how deep integration into tattoo culture and an understanding of niche traditions can transform ordinary marketing into a cultural phenomenon uniting millions of people worldwide.
Friday the 13th
Friday the 13th in Tattoo Culture: History of the Tradition and Flash Sales in Tyler
For most people, Friday the 13th is associated with superstitions and minor troubles, but in the world of tattoo culture, this day has long turned into a real “professional holiday.” In March 2026, tattoo studios in Tyler, Texas, are once again preparing for a large-scale event – flash sales, which have become an integral part of the industry thanks to the boldness of Texas artists. What once began as a local experiment has today become a global phenomenon, comparable to “Black Friday” for body art enthusiasts.