Social media is increasingly featuring posts where women publicly express regret about their tattoos and warn others against getting them. This isn’t just about changing tastes; it reflects a deeper shift in how the beauty industry defines “normative” femininity. Currently, beauty brands are actively promoting the image of the “natural” and “classic” girl: clear skin without a single scar, makeup in the “I just woke up” style, dissolving fillers instead of pronounced features. Against this backdrop, tattoos have suddenly found themselves outside the approved framework.