In a world where tattoos are often associated with either subculture or attempts to hide scars, Laurence Bédard has achieved a true cultural breakthrough. Under the nickname @lolobe4, she has not only become one of the most recognizable figures on Instagram but has also rewritten the rules of the game for the entire body art industry. Laurence has proven that being “covered” from head to toe is not about marginality, but about the highest form of self-expression, which can look more expensive than any luxury brand.