Tattooing has long ceased to be a mark of marginality and has become a full-fledged object of academic study. In Estonia, this issue is being addressed by Oskar Poll, a master with ten years of experience, who is simultaneously conducting scientific research on the history of local tattoo culture. His observations show how, over several decades, not only the set of motifs has changed, but also the very social context in which people decide to get a tattoo.