In the world of tattoo culture, it’s rare for an image on the skin to become a global media event. But this is exactly what happened with Argentine DJ and music producer Juanka Cassane, who decided to immortalize the face of 32-year-old New Zealand defender Tim Payne on his body – a man who until recently was practically unknown to the general public. Now his portrait adorns the musician’s shin, with the ironic inscription “No Payne, No Gain” underneath.